Do not take logo designing for granted. It carries a whole lot of meaning and throws in a lot of weight behind the word logo design. Designing is a great responsibility since the tiny image is one of the most recognizable elements in the organization. In other words, it communicates on behalf of a brand.
Professionals are hired who follows a process that which is called a design process in order to create a logo that matches with the expectation of the client and represents the brand.
5 such principles of great logo design followed by logo designers include simplicity, memorable, timeliness, versatility, appropriateness. They are simple yet creative logos that are designed by professionals. The main target is to design something that is responsive and mobile friendly. It should be easily recognizable and memorable.
Timeliness is when a logo is created and goes on and on for a long period of time including 10, 20 and 30 years. Designers will have to keep in mind that the size of the logo is not going to lose its quality. They make sure that design works across all the media and different contexts. The logo should be resonating with the desired audience.
Process to design a logo
Research the field industry – before you take a pen or paper to design or sketch an image, the designing team will research on the service of the company. The clients help designers to get a proper sense of the environment the logo is going to live into.
In this phase, the pen and the paper are used along with your PC to create some kind of unique design after we brainstorm some ideas and decide the final one. It is a rough work that gives you an idea of how the design will look like. The client will actually approve or reject it after going through it. Thus designers will try to create that one design that gets approval from anyone.
Graphic designers –
Here in these sections, graphic designers provide an actual shape to the logo through the use of the graphics technique. This process might take more than a day or so.
Going for approval –
As the design is ready, it goes for a final approval or rejection. According to client’s suggestion, designers can make some similar changes if needed.
Final approval –
This time comes when the final approval is required from the client. A professional logo designer or a logo design company in Kolkata maintains the whole standard following the logo design. You can either design it yourself or take professional help from logo designing company in Kolkata
to design a logo that will include all the 5 elements of a professional logo design.