No matter how big or small or if you have a local business, search engine visibility is a must. Running paid ads is a great way to get immediate visibility and highly targeted traffic. Kre8iveminds, a digital marketing agency in Kolkata can help you find your perfect SEO strategy.
An SEO strategy is a process of organizing a website’s content by topic to improve the appearance in search results. But most importantly, it is the process you follow in order to maximize the opportunity to gain organic traffic.
Below we’ll go over some steps you can take to ensure your success -
1. Make a list of topics
Keywords are no longer the first step to achieve organic growth though they are the heart of SEO. You should always start by making a list of topics you would like your content to reflect.
First and foremost, compile a list of around 10-12 words related to your product or service. Use any SEO tool like Google’s Keyword Tool, Growth-bar, etc. to research on those words. Come up with variations for your business.
You are now relating these topics with some popular short-tail keywords. Using search volume and competition, you will create a list of words that are relevant to your business. They are searched by your target audience.
Finally rank the list.
2. Make a list of long-tail keywords
Making a list of long-tail keywords helps businesses attract people who have different concerns and ultimately create more entry points for people.
Use your long-tail keywords for creating blogs or pages that explain a specific topic within the pillars. Long-tail keywords create a clump around a pillar topic. Search engine algorithms depend on the relationships between clumps to connect users. Convert the traffic into leads. Pages that dig deeper into the topic are most likely to answer people’s query and is thus selected by Google.
3. Set up a blog
Blogging can be an incredible way to rank up and engage your website's users. If your business site does not have a blog, do create one.
As you write each blog post , you should do three things:
- Don't include your long-tail keyword more than 3-4 times throughout the page.
- Second, always link out to the pillar page you have created.
- Once you publish each blog post, link to it within the parent pillar page.
- Create a consistent schedule
Make it a point or habit to blog at least once a week. Remember to study your target audience as you are blogging primarily for them not search engines. Write about the topics they are interested in. It may be helpful to create a content strategy to remain consistent and focused on your blogging goals.
- Compress media files before uploading them to your site
This is a small but one of the important steps in the SEO process.
As your website grows, you will have more images, videos, and related media for your content. These assets help you retain your visitors' attention, but the fact is that these files can be very large. It’s important to monitor the size of the media files you upload.
The bigger the file size, the more difficult it is for a browser to provide your website.
- Stay up-to-date on SEO news
Staying on top of current trends is an important strategy, and there are multiple online resources that can help you achieve it. Here are a few resources for you to check out:
- Search Engine Roundtable
- Search Engine Land
- Diggity Marketing
- This Blog!
- Measure and track your content's success
SEO generally takes a lot of time and effort and you must want to know if your strategy is working or not. It is very important to track your success and also analyse the possible areas for improvement.
You can easily track your organic traffic with the use of preferred web analytics tool or create a dashboard using Excel or Google Sheets. Do not forget to monitor your pages, leads and conversions, ROI and also your ranking on SERPs. It will not only help in analysing your success rate but also areas of opportunity.
Create A Strategy That Supports Your Business Goals
Ranking in search pages is difficult but not impossible. While it may seem attractive to create content that is high-traffic keywords, that strategy may not help you meet your business goals. Instead, create an SEO strategy that helps you address your business needs, for greater marketing success. To know more about SEO strategies follow kre8iveminds, a digital marketing company in Kolkata. They are one of the best in the industry currently in Kolkata. You can give great exposure to your business with the help of Kre8iveminds Technologies. They are a team of highly skilled professionals who can uplift your business to newer heights.
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