The tour and travel industry has been devastated by the outbreak of the Corona Virus. Many countries are still battling with the deadly virus with the economy at its lowest but at the same time, various industries are trying to rebuild from the crisis. The recovery period of the Travel and Tour industry would be lengthy and complicated as it is one of the most contributing industries to economic diversification.
The common question which every business owner has right now is “Will my company survive or succumb to this pandemic?’’. Do not panic this blog has the solution to every query of yours. Your company will not just survive but thrive. And if you reside in Kolkata, India, this blog would definitely help your business. But first, let’s have a look at why tour operators are giving up -
- Not enough Government support
- Overexposure to labor costs
- New business or recently purchased business
Using digital marketing techniques, you can reach an enormous audience in a way that is both cost-effective and measurable. Get to know your audience and allow them to know you personally which can help to create brand loyalty.The Digital marketing agency in Kolkata, has grown immensely. KRE8IVEMINDS TECHNOLOGIES is one of the best at present. It can boost your sinking business as well as give a fresh start to it through its brilliant Digital Marketing skills. You can check their marketing tricks below -
1. Optimise the site's speed
The first and foremost tip is to make sure the content of the page only takes a few seconds to be fully loaded. You may think this is not a big aspect but according to research, potential visitors only wait up to 3 seconds and then leave the site and turn up to the competitors. Load speed affects Google search as well. A second delay may lead to a decrease in 11% of the page view. Regardless of the size of your company, reducing the loading time will contribute to an improvement in the user experience and brand image also. You should pay attention to such mistakes and improve them and watch your leads turn into conversions.
2. Mobile-friendly websites are a must
In 2020, having a mobile-friendly website is a must, if you do not have a mobile-optimized website, you will lose most of your potential customers. Moreover, this will have a huge impact on your Search Engine Optimisation score and Google Ads performance. A mobile-friendly website means that it should be attractive and also works fluently on your mobile, no matter the display size. Turning your website into a mobile-friendly one will demand an investment of time and money, but the benefits are worth the effort. Some of them are:
- Increases the number of website visitors
- Improves user experience
- Competitive advantage over the competition
- Ease the access
- Increase in the number of recommendations
- Expands the opportunities to reach your target
3. CONTENT MARKETING AND DEVELOPING A BLOG
Always encourage customers to create content. User-Generated Content ( UGC ) is a tool for brand and could be used no matter what the size of your business is. Choose the correct content type for your company as this can maximize the reach and engagement of your site. And do not forget to post blogs on the site. Many people check the blog and then make their decisions.
4. MAKE USE OF EMAIL MARKETING
A study showed that 86% of the users who sign up to receive emails from travel websites, look for special deals. So you should always focus on providing them the right offers. This marketing allows customer interactions. Regardless of the type of content you want to provide, all emails must contain some key points:
a. A catchy title
b. The name of the travel agency
c. Contact information
e. A Call to action
5.SOCIAL MEDIA MARKETING
Social networks are essential in digital tourism marketing. They allow you to communicate with potential customers in a different way than any other marketing platform. The variety of the available platforms help in knowing your customers and build a healthy long-lasting relationship with them. Moreover, many people choose their next destination to visit on the basis of what they have seen on social media. So this could help you to gain new potential customers.
Hope this blog helps your business to grow at a fast pace. Do check out KRE8IVEMINDS TECHNOLOGIES if your business needs any sort of upliftment or leads. Call at +91 9163363931 to know more.
Address: 16, Gangadhar Babu Lane near Central Metro Station, Bowbazar, Kolkata, West Bengal 700012
Phone: 099031 18211