Google My Business is a free and easy tool for businesses and organizations to manage their online presence in Map. To help customers find your business through GMB, Kre8iveminds Technologies, a Digital Marketing Company in Kolkata the almighty in the Digital Marketing domain, help you reach the top in the business. With a team of skilled experts in marketing, this Digital Marketing Agency can place your business in the first place in the long run. When someone searches for a business or place near their location, they’ll find local results across Google and can discover your business.
To improve your business’s local ranking, use Google My Business to update your business information.
Some of the features are -
- Ensure Your Information Is Up-to-Date
So let’s start with your core business information:
- Phone Number
This information will be shared by Google Search and
Maps providing a base for your SEO.
Your information should be consistently up to dated or it can negatively impact your business. Do not overstuff with keywords.
No listing is complete without a photo.
Google My Business asks you to upload a profile photo, cover photo, and video to showcase your business/ products.
2. Ask for Reviews
Good review means better sales. But a bad review means that people are noticing you, though you need to improve more. At least, it is better to have a bad review than no review.
Good Reviews = More Sales.
More good 90% of the people go through the review section before making any purchase.
A 2016 study analyzed, “53% of consumers search for local businesses at least one time per month.” But the question is how to get reviews from the customers. It’s simple, ask them. GMB encourages this. You can send a link to the customer in few steps -
- Open www.google.com/maps in a new web browser.
- Search the name of your company.
- Click the menu option in the top-left corner.
- Click “Share or Embed Map.”
- Click “Copy Link.”
3. Speak Directly to Your Customers through GMB Messages
What if your customers are struggling to find something on your website? They would want to contact you, but how? Providing your phone number won’t do. But the reality is that your customer sometimes don’t want to call you, they rather prefer texting.
In fact, a study found “90% of business leads would rather receive a text message than a phone call.”
Messaging can be a very contributing factor to your marketing strategy. It can increase engagement and sales.
Studies tell that direct SMS messaging even has a higher conversion rate than mobile advertising. Thus Google introduced its messaging feature as a solution. You can activate this feature and communicate with your customers.
4. Add Posts to Share Updates
By now you must be knowing how to manage user-generated content on your GMB listing, so now let’s focus on the content part. This is the point where Google Posts come into the frame. Google opened its ‘post feature’ in 2017. This feature allows you to share content about your business in different ways.
For example -
- Highlighting a new line with various product images
- Showcasing an event you are trying to promote
- Using a gif
- Sharing a text update
About the author –
I am the author of the above blog. I have been writing content on trendy-hot topics for several years. I hope this blog clears all your doubts regarding how to grow your business through GMB. For any further inquiry visit – www.kre8iveminds.com , the best digital marketing company in Kolkata. Good Luck.
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