8 Instagram Metrics to Measure Instagram campaign Performance


If you’re new to the data and analytics world, choosing Instagram metrics to track your performance can be tough sometimes. But once you’re all set, it can be revolutionary for your brand’s growth! A social media marketing campaign is what comes to the rescue. You can hire Kre8iveminds Technologies, a social media marketing company in Kolkata, for some instant results.

So now let’s get into it!

To help you out, I am sharing 8 Instagram metrics to measure Instagram campaign performance -

1: Reach

Reach is one of the most important metrics to take into account, when it comes to analysing your brand’s performance on Instagram. It shows how many unique accounts have seen your post, and how much engagement and interactions you’re gaining.

2: Sales

Instagram has introduced new features to help brands drive sales on the platform like Instagram shops, checkouts, shoppable AR filters and it doesn’t seem to flop. 

Along with this, you can also emphasise on driving people to your website by adding UTM parameters to any links that you use.

3: Saves

Saves are a useful metric that brands are tracking right now on a daily basis. With Instagram saves, the followers can collect and save a post for later, simply by tapping the “bookmark” icon in the bottom right corner of an Instagram post:

4: Engagement Rate

Your Instagram engagement rate is a key monitor to tell how well your audience is engaging to your content. If your followers are commenting, liking, saving, and sharing your content, your engagement rate will show it.

5: Instagram Stories Views 

Instagram Stories are one of the best ways to grow your relationship with your audience — the facility of tracking your view count, taps forward, and taps back, will tell you everything.

6: Best Time to Post

It is one of the most important tactic to find out what is the best time for you to post and reach and engage with your audience. If you post at late night, people are likely to be asleep and when they wake up, your post has already sank down in their feeds. 

7: Growth 

Thanks to Instagram’s “followed” and “unfollowed” metrics, you can monitor exactly how many followers you gain and lose every day.

With this facility of insight, it is super helpful for understanding what content is helping you to grow your followers, and what content results in losing your followers.

8: Traffic

From story links to the links attached in the bio, there are several ways to drive traffic to your website. 

If you have over 10K followers on Instagram, you have the privilege to add links to your stories. And with the help of Instagram Insights, you can analyse how many link clicks a single story gets and understand what leads your audience to “swipe up”. 

A digital marketing agency can totally pull up your campaign result to the top. It’s just a matter of analyzing well and then choosing which agency to go with. I highly recommend Kre8iveminds for your business.

About the author – 

Punam Singh

I am the writer of the above blog. Being a content writer for more than 5 years now, I love to write on trendy market topics and share my point of view. I truly take pride for writing such an informative blog for Kre8iveminds and I hope this blog helps you in choosing the right marketing agency for your business. Good Luck.

Was this post interesting?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Leave a Reply

Your email address will not be published.


Kre8ivemind is a web designing company.