Building online connections and networking with what can benefit your business is what LinkedIn is all about. Initially business was pretty much summed up by – It’s all about who you know. But the meaning has totally changed in today’s world. It is a great way for someone who has recently become self-employed. It’s also a perfect place to get back in touch with your old colleagues and friends and let them know what you are doing now.
This blog would be really helpful for someone who is learning or working in a Digital Marketing agency in Kolkata as I’m about to share some important points to improve your company’s LinkedIn engagement or post clicks. You should have a good knowledge about social media marketing in Kolkata if you are in here. But like it is said “BETTER LATE THAN NEVER.”
I’m going to run through 9 best ways to increase your LinkedIn post engagement.
- MAKE PERSONAL CONNECTIONS AND INTERACT
LinkedIn gives priority to the content from the people with whom you are personally connected. LinkedIn does not know if you are really friends with them in real life but it surely does make a guess based on how you have interacted with that person on LinkedIn.
Like their posts, share them with your and comment.
2. FOLLOW RELEVANT HASHTAGS
If you want to appear in front of your potential clients in your field, you need to signal to LinkedIn that you have shared interests with those people. One of the things you can do is follow the same hashtags as your desired audience.
Next time you see a post from someone you’d like to interact more with, take a look to see what hashtags they’ve included in their post.
3. FOLLOW THE SAME COMPANIES
If you’re trying to get more visibility on your LinkedIn posts from a particular organisation, follow that company.
It’s also a great idea to like and comment and share relevant updates from that company.
4. TAG PEOPLE AND COMPANIES IN YOUR POSTS
A nice way to enhance your reach is to do tagging. Mention people or companies that you’ve collaborated with to give them a shout out in a post.
5. COMMENT ON YOUR OWN LINKEDIN POSTS
Posts with questions at the end invite comments. If someone replies to your question, respond to them. This increases the number of comments on your post and thus increases visibility.
6. DO WHAT’S WORKING FOR YOU
LinkedIn wants to share relevant content with your connections. It’s sometimes hard to know what’s relevant without undertaking a tonne of market research but there is a clue as to what’s been well received: LinkedIn analytics.
7. GET VISUAL WITH YOUR LINKEDIN POSTS
People like to look at pretty images and graphics over plain texts.
- Posts with images get twice as many comments as text posts.
- Videos are five times more likely to get more comments.
- LinkedIn videos earn three times more engagement than text-only posts.
8. POST AT THE RIGHT TIME
Chances are that less people will see your post and interact with it in a timely fashion if you share it at 3 o’clock in the morning. Unless you are in an industry where you know your audience is up and active on social media at that time of night.
9. BE REAL
Do not respond too formally to your comments and interactions as it may seem a bit rude. Keep it real and natural.
Kre8iveminds Technologies, Best Digital Marketing Company in Kolkata can help you achieve your LinkedIn targets and engagement. Visit www.kre8iveminds.com to know more.
About the author –
I am the writer of the above blog. Being a content writer for more than 5 years now, I love to write on trendy market topics and share my point of view. I truly take pride for writing such an informative blog for Kre8iveminds and I hope this blog helps you in choosing the right marketing agency for your business. Good Luck.