Social signals are informative as well as communicative signals that directly or indirectly provide you information through social interactions, social behaviour, social emotions, and social relationships. Here, comments, likes and interactivity can be regarded as social signals. Analysis of social signals can also help characterize the behaviour of potential customers, also known as social proof.
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But first let us know,
How to Increase Your Social Signals
So, what are the few ways one can increase it’s social signals? Let’s take a look at the below list.
1. Link Your Website
2. Use Clickbait Titles
3. Implement Call-to-Actions
4. Utilize Social Sharing Plugins
5. Only Share Your Best Content
Social Signals are Important
While social signals may not always have a direct effect on your rankings but they can surely have an effect on other search engines and will make it much easier for others to find your content and link to it. You may also get some direct traffic from your social media profiles.
6 WAYS SOCIAL SIGNALS HELP SEO
- QUALITY OVER QUANTITY
Search Engines like Google always serve credible and relevant content. Do you know where is the credible and relevant place where people have more ORGANIC and REAL conversation? High domain authority like Facebook and Twitter serve more real contents. So the links from these sites would reflect the realness and value of your website.
- PROVIDE LINK TO YOUR WEBSITE
Provide link of your website wherever possible if you see traffic around. Giving your organic audience further opportunity to land on your website and go through your site increases your content ranking. And also enhances the reach and chances of leads and conversions.
- ADD CLICKBAIT TITLES (KEEPING GUIDELINES IN MIND)
While social platforms contains guidelines regarding link titles, push all the limits within your specific audience and use strong, targeted and most likely to be clicked titles—ESPECIALLY on Twitter.
- USE CALL TO ACTION
Don’t simply leave it all up to the audience who doesn’t know what to do next. The content you serve may be quite simple and adequate but the other side may not have any idea about it or have got stuck not knowing what next. Provide CALL TO ACTION.
- INTEGRATE SOCIAL SHARING PLUGINS
DO NOT NEGLECT SOCIAL SHARING PLUGINS. These plugins( or buttons) can immensely improve your online exposure as many people/users will share articles or pages they like. Making things easier and comfortable for them gives them a better experience on your site and will automatically enhance the reach of your content through shares.
- INVEST IN CUSTOMER SERVICE
Customer’s satisfaction is the priority for any business. And social media is a blessing for a business as one can connect and engage more with his/her customer and resolve their issues. And it would reflect that the brand really values it’s customer and the business. HAPPIER THE CUSTOMER, MORE POSITIVE ARE THE REVIEWS ON THE SITE, and this will directly affect Google Rankings/SEO. Customer service and social media is truly a match made in heaven.
And there you have it! Social signals have a great proven effect on Google rankings when consumers interact and engage with your content in any of these above six ways.
About the author –
I’m the writer of the above blog. I am no marketing guru but writing contents on different trendy market topics has been a part of my life since school days. I look at the topic from beginner’s point of view and love to explain it in my own words. I hope the blog will be helpful to you. Best wishes.