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<\/a><\/figure>\r\n\r\n\r\n\r\nBelow are the top 10 Email strategies to get better results in 2021 \u2013<\/p>\r\n\r\n\r\n\r\n
1. Send welcome mails<\/p>\r\n\r\n\r\n\r\n
The welcome emails are the single most effective mails one can send.<\/p>\r\n\r\n\r\n\r\n
According to a latest data,\u00a0average open rates are above 80% \u2013\u00a0and click-through rates are<\/strong>\u00a0just around 22-25%.<\/strong><\/p>\r\n\r\n\r\n\r\n Welcome emails also help keep your\u00a0list clean<\/strong>\u00a0and\u00a0improve your email deliverability<\/strong>.<\/strong>\u00a0If someone enters the wrong email address, the welcome email will generate a hard bounce. That then notifies your email provider to remove it from your list.<\/p>\r\n\r\n\r\n\r\n 2. Preschedule your email marketing campaigns well<\/p>\r\n\r\n\r\n\r\n Most subscribers will open the mails they see first so every email marketer wants their newsletter to be at the\u00a0top of their subscribers inbox<\/strong>.<\/p>\r\n\r\n\r\n\r\n So the question is when should you send your emails?<\/p>\r\n\r\n\r\n\r\n Actually it varies from location to location, industries, and audiences.<\/p>\r\n\r\n\r\n\r\n There are tools that adjust the send-time for each subscriber automatically, based on their previous behaviour.<\/p>\r\n\r\n\r\n\r\n 3. Choose the right email frequency<\/p>\r\n\r\n\r\n\r\n Knowing how often you should contact your subscribers is one of the best email marketing practice. But it can be a tricky task sometimes.<\/p>\r\n\r\n\r\n\r\n It is noticed by the mailing frequency that email marketers who send just one newsletter per week gets the highest average open and also click through rates.\u00a0<\/p>\r\n\r\n\r\n\r\n 4. Use email deliverability best practices<\/p>\r\n\r\n\r\n\r\n Email deliverability plays a crucial role in your campaign success. The subscribers will never see your mails and won\u2019t convert even if you have written interesting and beautiful mails.<\/p>\r\n\r\n\r\n\r\n Many email marketers think only their email service provider handles email deliverability. But it is far more than that.<\/p>\r\n\r\n\r\n\r\n 5. Use a memorable sender name<\/p>\r\n\r\n\r\n\r\n Make your email stand out and build trust or your subscribers might not bother opening it.<\/p>\r\n\r\n\r\n\r\n And if they start ignoring your newsletters, your future email campaigns could be a total waste.<\/p>\r\n\r\n\r\n\r\n Think your sender name as your brand name.<\/p>\r\n\r\n\r\n\r\n 6. Skip the noreply@ address<\/p>\r\n\r\n\r\n\r\n Most marketers act like their subscribers are the core of their business and just after earning their trust and making them complete an opt-in form, they use an email address which says \u2018noreply\u2019.\u00a0<\/p>\r\n\r\n\r\n\r\n 7. Test your email subject lines<\/p>\r\n\r\n\r\n\r\n A study shows up to 50% of subscribers decide to open a message according to the subject line.<\/p>\r\n\r\n\r\n\r\n And this totally makes sense.<\/p>\r\n\r\n\r\n\r\n A subject line is much longer than the sender name and pre header, it plays a big role in the action subscribers take.<\/p>\r\n\r\n\r\n\r\n 8. Use confirmed opt-in<\/p>\r\n\r\n\r\n\r\n We always say\u00a0email list quality beats quantity, <\/em>Whenever we talk about good email practices,<\/p>\r\n\r\n\r\n\r\n Those who use confirmed opt-in usually outperform those who don\u2019t.<\/p>\r\n\r\n\r\n\r\n 9. Make unsubscribing easy<\/p>\r\n\r\n\r\n\r\n You need to understand that your subscriber may want to unsubscribe at some point.<\/p>\r\n\r\n\r\n\r\n There\u2019s no point in holding a grudge and forcing people to stay. Do not make the unsubscribing process difficult for them as this may cause several inconvenience to you as well.<\/p>\r\n\r\n\r\n\r\n 10. Lead magnets<\/p>\r\n\r\n\r\n\r\n Some marketers have misused the opportunity of getting into their subscribers\u2019 inbox. They send too many irrelevant, uninteresting, or misleading email campaigns.<\/p>\r\n\r\n\r\n\r\n And, they\u2019ll expect far more value in return for their email address.<\/p>\r\n\r\n\r\n\r\n Use lead magnet and this can be a great way to offer value upfront.<\/p>\r\n\r\n\r\n\r\n An email marketing service provider<\/strong> in Kolkata<\/strong> can enhance your ROI or double it within few days. Taking some expert help never goes in vain. Kre8iveminds is one such expert agency. Do visit their website for more information www.kre8iveminds.com<\/a>.\u00a0<\/p>\r\n\r\n\r\n\r\n About the author \u2013\u00a0<\/p>\r\n\r\n\r\n\r\n Punam Singh<\/p>\r\n\r\n\r\n\r\n I am the writer of the above blog. Being a content writer for more than 5 years now, I love to write on trendy market topics and share my point of view. I truly take pride for writing such an informative blog for Kre8iveminds and I hope this blog helps you in many ways. Good Luck.<\/p>\r\n