Email marketing is the most effective marketing channel today with a greater ROI. It is so much more than tactics. In a survey it has been found that more than 290 Billion emails are sent daily and the figure is expected to reach 348 Billion daily emails by 2023. Email marketing strategy has been changed over the years, what worked 3 years ago, now no longer works.
Email Marketing strategy is a key player and brings in the result and provides the best ROI. It outperforms all other online marketing strategies like SEO, PPC, Content marketing. But are you achieving your ROI from your email marketing campaigns? If no, then this blog is really helpful for you. Moreover, you can choose a Digital Marketing Company in Kolkata to enhance your ROI.
Below are the top 10 Email strategies to get better results in 2021 –
1. Send welcome mails
The welcome emails are the single most effective mails one can send.
According to a latest data, average open rates are above 80% – and click-through rates are just around 22-25%.
Welcome emails also help keep your list clean and improve your email deliverability. If someone enters the wrong email address, the welcome email will generate a hard bounce. That then notifies your email provider to remove it from your list.
2. Preschedule your email marketing campaigns well
Most subscribers will open the mails they see first so every email marketer wants their newsletter to be at the top of their subscribers inbox.
So the question is when should you send your emails?
Actually it varies from location to location, industries, and audiences.
There are tools that adjust the send-time for each subscriber automatically, based on their previous behaviour.
3. Choose the right email frequency
Knowing how often you should contact your subscribers is one of the best email marketing practice. But it can be a tricky task sometimes.
It is noticed by the mailing frequency that email marketers who send just one newsletter per week gets the highest average open and also click through rates.
4. Use email deliverability best practices
Email deliverability plays a crucial role in your campaign success. The subscribers will never see your mails and won’t convert even if you have written interesting and beautiful mails.
Many email marketers think only their email service provider handles email deliverability. But it is far more than that.
5. Use a memorable sender name
Make your email stand out and build trust or your subscribers might not bother opening it.
And if they start ignoring your newsletters, your future email campaigns could be a total waste.
Think your sender name as your brand name.
6. Skip the noreply@ address
Most marketers act like their subscribers are the core of their business and just after earning their trust and making them complete an opt-in form, they use an email address which says ‘noreply’.
7. Test your email subject lines
A study shows up to 50% of subscribers decide to open a message according to the subject line.
And this totally makes sense.
A subject line is much longer than the sender name and pre header, it plays a big role in the action subscribers take.
8. Use confirmed opt-in
We always say email list quality beats quantity, Whenever we talk about good email practices,
Those who use confirmed opt-in usually outperform those who don’t.
9. Make unsubscribing easy
You need to understand that your subscriber may want to unsubscribe at some point.
There’s no point in holding a grudge and forcing people to stay. Do not make the unsubscribing process difficult for them as this may cause several inconvenience to you as well.
10. Lead magnets
Some marketers have misused the opportunity of getting into their subscribers’ inbox. They send too many irrelevant, uninteresting, or misleading email campaigns.
And, they’ll expect far more value in return for their email address.
Use lead magnet and this can be a great way to offer value upfront.
An email marketing service provider in Kolkata can enhance your ROI or double it within few days. Taking some expert help never goes in vain. Kre8iveminds is one such expert agency. Do visit their website for more information www.kre8iveminds.com.
About the author –
I am the writer of the above blog. Being a content writer for more than 5 years now, I love to write on trendy market topics and share my point of view. I truly take pride for writing such an informative blog for Kre8iveminds and I hope this blog helps you in many ways. Good Luck.