Digitalized Market In India
The term ‘digital marketing’ was coined in the 1990s. In the 90s the idea of digital marketing seemed as if it will soon fade away. Traditional marketers, being skeptical about it, were not in favour of the idea but the marketing consultants and business marketers around the globe proclaimed that it was a blossom that will soon bloom into a flower. Digital marketing is a recent procedure of marketing where electronic devices such as, personal computers, smartphones, etc, are used to engage with stakeholders. It also comprises ‘social media marketing’. It is also referred as ‘online marketing’ or ‘web marketing’. It has become very popular in the prevailing era and has acquired a standard position in the business market too. The digital marketing system can manage any part of the web process, including web designs, web hosting, domain registering, marketing, content creation and other standard methods to promote web processing. In India, things looked even more pessimistic. A country where people had been used to the ads on newspaper, magazines, movie posters or cable channels, always seemed as if they would not get convinced by the trend of internet marketing solutions and the digital innovation. Adding to the mistrust, was the fact that most of the Indians do not had an easy access to the internet and there was a lack of cyber cafes too in the 90s. But the change today is really remarkable. India has emerged as one of the largest and consistent social marketing audiences. There are many marketing professionals in India who have various digital ways to attract the audience. The advantages of Indian digital marketing cannot be ignored. We have a potential market which has access through phones, cyber cafes, personal computers, etc. to millions of emails/mobile campaigns. The most striking impact of digital marketing in India is its definite cost-effectiveness and interactivity. Indian audiences have the complimentary difficulty of linguistic differences –something that digital marketing would choose to stay away from. On the whole, we can strongly claim that digital marketing has a bright and long-lasting future in India. 2012 has viewed a lot of buy outs for digital agencies in India. Most big companies in the world have grown through acquisitions-the best use of cash and the easiest way to enter the market. Same is visible in the Indian market also. In other words, it can be said that the Indian marketing system has got ‘digitalized’ and the bright future of digital marketing in India is clearly visible through the progressing moves of the digital marketing companies in India. There are various digital marketing companies in India. For expanding your business, it has become very essential to have an attentive graph online. It not only enhances your path to success in today’s world but also paves a magnanimous impact on your business growth, In India, it has got its popularity but still is in need of a fluency in the market. Thus, it is immensely recommended to get a digitalized makeover to your business now for the better processing and progressing.