Strategic marketing relates to effectively differentiating one’s firm from its other competitors in the market. It is achieved by capitalizing the strengths of the company in order to provide consistently better value to consumers which in turn increase the company’s consumer base. But, in today’s world, introduction has changed the scenario drastically.Along with real world marketing a company now has to focus on Strategies for Digital Marketing too. Internet has connected people around the world and has totally changed demography of consumers. Earlier businesses were localized to one consumer group in a restricted geographic limit, but now Internet has made the entire world its consumer. Hence, it is extremely crucial for a company to analyze and develop strategies for digital marketing. To understand digital marketing, we must understand the role of strategic marketing in general:
- Deciding where (which market) to compete in.
- How to compete/ to develop the company’s strong points.
- When and how the company will enter each partner.
After getting the answers we must follow these management steps, to plan strategies for Marketing/Digital Marketing:
- Planning- the marketing team’s first work is to lay down a sequential plan of action for marketing their company in the market. A plan is essentially a set of guidelines, which needs to be followed by the company to achieve the company goals. It is fairly flexible, as plans need to be modified according to the future contingencies.
- Organizing- after deciding the course of actions through planning the next task is to organize the required resources of the plan so they can be available for processing and functioning the company. In digital marketing organizing can relate to organizing digital resources.
- Staffing- after all the required resources are organized, the company requires to hire personnel with required qualifications, for executing the tasks by following the plans with the given resources.
- Directing- after all the above steps are completed the firm must start associating with its employees and direct them towards the achievement of the firm’s goals.
- Controlling- it is humanly impossible to achieve perfect output continuously without altering anything. Hence, the firm must set a standard for output, which the workers must try to achieve, and if any deviation is observed then it must be controlled.
After the management is successful in the organization then we can start developing strategies for marketing our company. In digital marketing some of the strategies are:
- Develop an intuitive website of the company- in the age of Internet a company website acts as the doorway and face to the company. The website must stand apart from it’s competitors and must be very welcoming to its users.
- Online ads- the company ads must be cleverly put out on the Internet so that when a user encounters a ad, he/she must click and visit our website.
- Creating a proper database- the company must prepare very secured databases of its online customers so that they can be presented in order to analyze the company’s position.
- Security- Users on the Internet are highly concerned about their security. A company must build a secured website where the users and customers can give their sensitive information in confidence. This can be achieved by developing a firewall, etc.