Digital Marketing: Brand and Revenue- the Two Arms
Digital Marketing in a broader sense is responsible for every sort of online business boost that triggers a company to achieve new heights of popularity and brand value. Technically if defined, Digital Marketing is the marketing process involving eclectic social media for generating business by boosting the online reputation of a firm. Now, the question that arise is, How do we relate the ‘branding’ to generating leads? Is branding and business are the two sides of the same coin? Yes, they are. In fact, no business prospers unless it is able to woo the heart of potential buyers with the feeling of being honest and trustworthy. This is the reason why companies from trading giants to IT, Financial firms to FMCG companies invest a huge amount of both capital and labour in building up the reputation of themselves so that people get to know them, understand them, trust them and most importantly value their presence to the benefits of the society as a whole. Building up the brand for oneself is not an easy task. It involves manifold strategies, huge capital investment and articulate execution of plethoric plans. The personnel engaged to look after the Digital Marketing aspects keep a detailed note of the trend that is prevalent. One of the most important areas of Digital Marketing domain is Social Media Marketing. It is the process of generating revenue and transmitting information through various social media platforms like Facebook, Twitter, Pinterest, LinkedIn, Google Plus etc. These platforms are effectively used to remain connected with the potential customers so that they know what the firms are up to. These platforms act as an important mean to the companies that inform about their affairs to the world. From publishing press release to offering new services and products, social media are rated to be the best agent in this regard. The Digital Marketing Agency in India has come a long way in proving themselves to be one of the prominent forces of the world. In comparison to the market essentiality, India is looked up for the initiatives in implement in boosting the social media activities.